![]() ![]() ![]() Most revenue comes direct through the companies website 6 hours before the trip starts. “New data from travel intelligencer Skift found that online travel agencies like Viator/TripAdvisor, Airbnb, and GetYourGuide account for a mere 4% of global tours and activities revenues.” The online market just isn’t one that the Tourism Industry has fully tapped into yet. There are other reasons why Experiences aren’t a direct threat to Tour Operators. It’s definitely not going to be for everybody. Experiences are intimate activities between the guest and the host, even travellers who are well versed in hostel lodging, and shared taxi rides might be wary of exploring a new city with a stranger from the internet. So whilst they may now choose to search via Airbnb Experiences over TripAdvisor, we don’t think this is a threat to most larger Tour Operators. Whilst there are those travellers who try and remove themselves from the “tourist” stigma, and want to “live like a local” wherever they go, these are not the majority. With 91 Airbnb Experiences already listed since launching last month, it raises the question – do Tour Operators need to be concerned? Airbnb Experience Vs Tour OperatorsĪirbnb prides their “Experiences” as offering a unique, off the track, bespoke opportunity with a local, offering travellers activities they couldn’t discover on their own. Airbnb Manager Australia, Sam McDonagh, describes Experiences as “ Unique activities hosted by passionate locals…an antidote to mass-produced tourism”. ![]() Experience hosts take guests to secret spots and unique activities that only adventurous locals know how to find. Think of Airbnb Experiences as tourists meeting (and paying) locals who are sharing their skill, hobby or passion for their city. Travellers can now find unique “experiences”, from a sports lesson with a Squash World Champion to a craft class in creating your own skincare oil, through Airbnb. After launching globally in 2016 to 55 Countries, ‘ Airbnb Experiences’ has officially made it to New Zealand. ![]()
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